Marca 2026: Valcolatte a Key Player in Large-Scale Retail

Marca 2026: strategic showcase for large-scale retail trade.

As usual, 2026 opened with two trade fairs of great importance for the company: Marca and Sigep, strategic opportunities to meet customers and operators in the sector. Participation in Marca, one of the main reference fairs for large-scale retail trade, marks this year’s eighth consecutive year of presence. Commercially, Marca remains increasingly attractive abroad, with a growing number of non-Italian visitors and potential customers.

According to certified fair data, the 2026 edition attracted over 25,000 professional visitors, representing a 9% increase over 2025. During the two-day fair, our stand hosted a pizza chef who prepared pins enriched with some of our flagship products, including pizza mozzarella, burrata, stracciatella, and hard cheese flakes. It was also an opportunity to present the new 125g burrata, with a completely revamped packaging, available in the GDO channel starting in April. These were intense days, filled with interesting new contacts and opportunities for future collaboration.