The Private Label market meets in Amsterdam

The figures behind the success and the debut of Caseificio Valcolatte’s new products

Private label (MDD) continues to be a fundamental strategic driver for global retail. This was demonstrated by the latest edition of PLMA’s “World of Private Label” in Amsterdam, held on May 19 and 20, 2026 at the RAI Convention Centre exhibition complex. For forty years, the Dutch event has been the definitive benchmark for manufacturers and buyers seeking to identify new consumer trends and establish international business partnerships.

The event recorded record-breaking figures, consolidating the sector’s growth trend throughout Europe:

• Exhibitors: more than 3,200 companies, ranging from multinational corporations to outstanding small and medium-sized enterprises.
• Countries involved: global representation with exhibitors from more than 75 countries and no fewer than 70 national pavilions.
• Visitors: a qualified audience of more than 18,000 industry professionals, including retailers, wholesalers and purchasing managers from all over the world.

In this distinctly international context, Caseificio Valcolatte confirmed its leading role in the European dairy sector. The company welcomed long-standing partners and new buyers in Hall 5, a strategic location situated right at the centre of the area dedicated to the Food sector.

Export Managers Davide Baldini and Giovanni Ghilardelli were present at the stand and led the business negotiations. The Amsterdam event was the ideal showcase for officially presenting to the international market all the major new products launched by Caseificio Valcolatte during 2026: burrata, stracciatella and the new hard cheese.